Skip the Cork. Grab a Pack.
Introducing Backpack Wine® in Cheeky Rose® and Snappy White®. For the first time, great-tasting, quality wine is offered in a take-anywhere, easy-open, recyclable can. Available in four-can packs of rosé and white wine blends sourced from the finest vineyards, Backpack Wine lets you skip the cork, grab a pack and take quality wine with you, no matter how far off (or on!) the beaten path you want to go.
Wine in a Can. Really?
The good news: the canned wine category is growing, so there are more choices than ever before. The bad news: not all cans are created equal, so there’s a common misperception that we at Backpack are working hard to overcome. Good wine CAN come in cans. Take a sip. Not a swirl and sniff, but a real, honest-to-goodness sip.
Ahhhh. Delightfully refreshing. Crisp. And oh, so much better than you were expecting, right? That’s Backpack Wine.
Welcome to consistent quality and overall great taste. As much as we’re all about our convenient can, we’re really all about what’s inside that can. Our wines drink like their much more expensive, less portable bottled competitors.
The Go-Anywhere Way to Enjoy Wine.
Backpack Wine taps into the same love of exploration and discovery that our independently spirited, on-the-go customers embrace. Canned wine is easy to drink, serve and socialize over. It’s portable, sharable and fun to pair with any foods from casual to elegant. And that packaging…it’s recyclable, it’s cost-effective and it makes wine more approachable, rebellious and fresh.
Where to find us
We’re all over the U.S. and continue to expand each day. Be sure to follow us on social to find where to buy Backpack in your local stores or to check us out the next time we’re in your city.
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What sparked the idea for Backpack Wines? Well, my own failed picnic adventure with a bottle of Sauvignon Blanc that, for lack of a corkscrew and cracked cups, ended up a less romantic surprise for my wife than I’d hoped for. No, canned wine isn’t new, but I saw an opportunity for a brand to put consistent quality in convenient take-anywhere cans. What if we could source the quality grapes from the best vineyards, letting us blend to a house style year-after-year? What if we could pour a lot of quality into a slimline 250 ml can?
…and Backpack Wine was born.
We knew we were on to something…so we conducted focus groups and panels. The majority of the consumers in our focus groups were millennials ages 22 to 35, and the feedback was overwhelmingly positive. We keep our eyes on our customers and their on-the-go lifestyles, where the convenience of the can is a great advantage. Backpack is for anyone who wants to enjoy wine wherever life takes them—to the beach or pool, picnic, concert, summer festival, at a BBQ, a tailgate, ski slope, bike trail. Backpack Wine delivers portability and convenience without having to sacrifice taste and quality.
As for the romantic picnic fail that started this whole thing, I am glad to have had the watershed moment, despite the fact that I am never going to live that story down!
–Jim Doehring, Founder, Backpack Wine